the nearest enrolment
Registration is open.
Lectures will start in August 15, 2023.
Form of study
2-3 times a week, evening time
19:30 Kyiv time
₴16,000 ($440/€425) in one amount or ₴9,000 ($245/€240) in two installments
The course will help and teach you how to create identities (corporate styles, design systems, identities) for brands and people. We will learn what a modern identity consists of, we will learn to define the tasks and goals that it must solve, we will master all the necessary tools for creating working identities in any area. The program is suitable for beginners designers who want to master practical skills and learn tools for self-development and income.
What is identity and brand. The place of identity in graphic design, marketing, business.
Identity. Identification. Branding. Case analysis.
What kinds of identities are there and why. Genres and industries: HoReCa, entertainment, digital product, digital, physical product.
What is an identity? What is a brand? Place of identity in graphic design, marketing, business, heads → Identity. Identification. Visual and other. Branding. Analysis of cases that illustrate different approaches → Every identity is: eternal, beautiful, working, fast, trendy. → Goals: SMB, corporations, umbrella brands, people's identities → Genres and industries: HoReCa, entertainment, digital product, digital, physical product
Typography in the identity. A brief history of typography. Identity in the font → Type logo → Lettering → Composition in identity → Color in identity → Perfect mix, proportions → Symbolism in design → Iconography (icons, symbols, small graphics) → Schools / styles / stereotypes / cliche
Brief, task, goals → Research → Data collection and work with it → Basic tools → Focus on people → Values in design
What is the essence of the design system, why is it needed, how to assemble one and where to start? → Testing → Documentation → System design types
The structure of the design project → Project stages → Sprint design → Communication → Presentation → Crisis management → What helps to manage projects → Criticism and working with it
Brand designer at O0 Design. Used to work at Brandon Archibald, BBDO Ukraine, Reynolds and Reyner.