Brand Identity

the nearest enrolment

Enrollment

Until the end of April
Lectures will start in the first half of May

Duration

8-12 weeks

Form of study

distanced
2-3 times a week, evening time
19:30 Kyiv time

Cost

₴18 000 ($ 695 / € 600) if paid in one single payment
In installments – two ₴10 000 ($ 385 / € 335) payments

The course will help and teach you how to create identities (corporate styles, design systems, identities) for brands and people. We will learn what a modern identity consists of, we will learn to define the tasks and goals that it must solve, we will master all the necessary tools for creating working identities in any area. The program is suitable for beginners designers who want to master practical skills and learn tools for self-development and income.

Program

What is identity and brand. The place of identity in graphic design, marketing, business.
Identity. Identification. Branding. Case analysis.
What kinds of identities are there and why. Genres and industries: HoReCa, entertainment, digital product, digital, physical product.

  1. Introductory block

    What is an identity? What is a brand? Place of identity in graphic design, marketing, business, heads → Identity. Identification. Visual and other. Branding. Analysis of cases that illustrate different approaches → Every identity is: eternal, beautiful, working, fast, trendy. → Goals: SMB, corporations, umbrella brands, people's identities → Genres and industries: HoReCa, entertainment, digital product, digital, physical product

  2. Design background

    Typography in the identity. A brief history of typography. Identity in the font → Type logo → Lettering → Composition in identity → Color in identity → Perfect mix, proportions → Symbolism in design → Iconography (icons, symbols, small graphics) → Schools / styles / stereotypes / cliche

  3. Design Marketing

    Brief, task, goals → Research → Data collection and work with it → Basic tools → Focus on people → Values in design

  4. Design Systems

    What is the essence of the design system, why is it needed, how to assemble one and where to start? → Testing → Documentation → System design types

  5. Design Project

    The structure of the design project → Project stages → Sprint design → Communication → Presentation → Crisis management → What helps to manage projects → Criticism and working with it

Course curators

  • Shura Herasymenko

    Brand designer at O0 Design. Used to work at Brandon Archibald, BBDO Ukraine, Reynolds and Reyner.

Brand designer at O0 Design.
Used to work at Brandon Archibald, BBDO Ukraine, Reynolds and Reyner.

Shura Herasymenko