Targeting

Current admission

Application deadline

May 31, 2022
The lectures will start in the first half of June

Duration

6 weeks

Form of study

Distanced
2 classes a week
19:30 Kyiv time (UTC+02)

Cost

If paid until May 15:
8 000 UAH ($270/ €260) in a single payment or in two 5 000 UAH ($170/€160) payments

If paid after May 15:
10 000 UAH ($3400/€320) in a single payment or in two 6 000 UAH ($205/€195) payments

The Targeting distance learning course is designed for those who want to learn how to promote business and brands on social media through targeted advertising and improve their understanding of different audiences.

Targeting is a course that will be useful to anyone who is interested in advertising and promotion on social networks. Business and brand owners, media workers, event managers and cultural figures –  everyone will find what they lacked to increase their online visibility in our course’s program.

Students will gain knowledge and skills in working with the Meta platform, learn what media performance is and learn to use analytics tools, create media plans and events on Facebook.

At the end of the training, you will be able to communicate effectively with different types of audiences and develop advertising campaigns that will hit the target directly, enriching the pool of your followers.

Program

  1. Advertising platform Meta (Facebook)

    Principles of targeted advertising on social networks → The structure of the advertising platform Meta (Facebook) → Business manager → Possibilities of the Meta Ads Manager → Business page

  2. Key media performance indicators

    Media plan → Calculation of media performance indicators

  3. Work with signals in Меta

    Meta-pixel → Standard Facebook events → Events Manager → Transfer events using Google Tag Manager

  4. Work with the audiences in Meta (Facebook)

    Marketing frameworks: RACE, AARRR, See-Think-Do-Care → The consumer decision journey → Traffic management → Types of audiences → Methods of working with audiences. Attracting and retaining audiences

  5. Communication

    Communication strategy → Key message → Approaches to creating ads (creatives)

  6. Advertising campaigns

    Goals of advertising campaigns → The structure of the advertising campaign → Basic types of campaigns for SMM → Audience set up. Development of content projects → Lead generation campaigns. Applying for B2B advertising → Promotion of events → Approaches to promotion in ecom → Campaign optimization and scaling

  7. Analytics and reporting

    Analysis of advertising indicators → Report formats. Facebook Ads Reporting

  8. Useful sources and tools for a media buyer

Course curators

  • Volodymyr Chugay

    Digital Advisor, founder of the digital performance agency VOCH BURO. Certified specialist in Google Ads, TikTok, Apple Search Ads and YouTube Certified. Meta Business Partner, Google Partner.

Digital Advisor, founder of the digital performance agency VOCH BURO. Certified specialist in Google Ads, TikTok, Apple Search Ads and YouTube Certified. Meta Business Partner, Google Partner.

Volodymyr Chugay
Partner of TikTok, Meta, Google. 13 years of experience in digital. Main areas of work: e-commerce, mobile, events, VR-games, entertainment. Major clients – Parimatch, Izibank and others.