Targeting
Admission 2023
Application deadline
Registration is open till June.
Lectures will begin in June 15.
Duration
6 weeks
Form of study
6 weeks of remote lectures and practice,
twice a week on weekdays from 7:30 to 9:00 PM Kyiv time (UTC+02)
Cost
8,000 UAH ($218/€208)
The Targeting distance learning course is designed for those who want to learn how to promote business and brands on social media through targeted advertising and improve their understanding of different audiences.
Targeting is a course that will be useful to anyone who is interested in advertising and promotion on social networks. Business and brand owners, media workers, event managers and cultural figures – everyone will find what they lacked to increase their online visibility in our course’s program.
Students will gain knowledge and skills in working with the Meta platform, learn what media performance is and learn to use analytics tools, create media plans and events on Facebook.
At the end of the training, you will be able to communicate effectively with different types of audiences and develop advertising campaigns that will hit the target directly, enriching the pool of your followers.
Program
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Advertising platform Meta (Facebook)
Principles of targeted advertising on social networks → The structure of the advertising platform Meta (Facebook) → Business manager → Possibilities of the Meta Ads Manager → Business page
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Key media performance indicators
Media plan → Calculation of media performance indicators
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Work with signals in Меta
Meta-pixel → Standard Facebook events → Events Manager → Transfer events using Google Tag Manager
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Work with the audiences in Meta (Facebook)
Marketing frameworks: RACE, AARRR, See-Think-Do-Care → The consumer decision journey → Traffic management → Types of audiences → Methods of working with audiences. Attracting and retaining audiences
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Communication
Communication strategy → Key message → Approaches to creating ads (creatives)
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Advertising campaigns
Goals of advertising campaigns → The structure of the advertising campaign → Basic types of campaigns for SMM → Audience set up. Development of content projects → Lead generation campaigns. Applying for B2B advertising → Promotion of events → Approaches to promotion in ecom → Campaign optimization and scaling
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Analytics and reporting
Analysis of advertising indicators → Report formats. Facebook Ads Reporting
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Useful sources and tools for a media buyer
Course curators
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Volodymyr Chugay
Digital Advisor, founder of the digital performance agency VOCH BURO. Certified specialist in Google Ads, TikTok, Apple Search Ads and YouTube Certified. Meta Business Partner, Google Partner.
