Art Direction
#KAMA 18

Spring Season

Enrollment

until April 1

duration

16 weeks of full-time and distance lectures and practice, 4 weeks to prepare the final project
2-3 classes on weekdays from 19:30 to 21:30, Saturday from 12:00

Cost

if paid before January 1 – ₴ 30,000 (or ₴ 7,000 in five payments)
if paid in installments – ₴ 32,000 (or ₴ 7,500 in five payments)

ART DIRECTORS HELP FIND A VISUAL VOICE FOR IMPLEMENTING IDEAS AND CREATING BRANDS. THEY ARE RESPONSIBLE FOR THE ARTISTIC SIDE OF ADVERTISING, AD DEVELOPMENT, AD LAYOUTS, TV RELEASES, INTEGRATED CAMPAIGNS, AND INTERACTIVE SOLUTIONS.

The course is built as close as possible to the structure and workflow of a creative agency. Students will learn the basis of conceptual thinking and graphic skills, go through actual work on briefs and presentations to clients. They will have theoretical lectures from top creative directors, designers, filmmakers, photographers, and artists. During the course, the groups prepare projects for real clients, which are also assessed by lecturers of the entire advertising course.

will be useful for:

  •     Art directors, creative directors and content creators who work in creative, advertising, marketing and digital agencies, design studios, productions and want to systematize their knowledge and refresh their portfolio with cool cases from real clients
  •     Graphic designers who want to understand how to manage creative teams and seek the position of an art director
  •     Directors, photographers, as well as anyone who wants to develop creative thinking, learn to create cool ideas

It is preferable to have skills in graphic/video editors to study in the course.

Program

Art director. What the daily work consists of (introductory lecture by the course curator) →
Working with creative briefs →
The main tools of the art director's work →
Basics of communication design →
Brainstorming techniques for creative problem solving →
Typography in advertising →
Main trends and directions in the profession →
Conceptual strategies →
The key message and why there is so much behind it →
Working with TV commercials. TV Filming Basics →
New technologies in the creation of advertising content →
Insights →
Outdoor advertising →
Branding systems →
Art direction in interactive media →
Working with illustrators, preparing storyboards →
Working with photographers, organizing filming and photo post-production →
Understanding the effectiveness of advertising campaigns →
Preparation of mood boards and Case Study →
Animation and motion design →
Work on the final project →
Presentation of final projects
Team practice: 5 briefs from real clients

  1. Theory lectures

    Strategy → Media → Customer service → Production → Digital → Presentation skills

  2. Teamwork

    5 briefs from real clients

Practice

The practical part of the course is presented in two ways. Internal practice for art directors is based on individual assignments that students receive from their tutors and lecturers.

Students also have team practice, where each art director is part of a separate team and, together with students from other courses like advertising and marketing, works on real client briefs. Below you can see the team projects of KAMA students for real brands.

Students' projects

  • 6:19 Studio.<

    6:19 Studio.

  • Molodist Film Festival<

    Molodist Film Festival

  • Planeta Kino<

    Planeta Kino

  • Tabletochki<

    Tabletochki