Art Direction
#KAMA 18

Current Admission

Application deadline

October 1, 2022

duration

16 weeks of full-time and remote lectures and workshops, 4 weeks for the final project preparation
2-3 classes on weekdays from 19:30 to 21:30, Saturday from 12:00

Cost

Full payment in advance – ₴ 32 000
Installment payment – ₴ 37 500 (in five ₴ 7 500 payments)

ART DIRECTOR IS THE ONE WHO CAN HELP YOU VISUALIZE YOUR IDEAS AND CREATE A BRAND. THESE PROFESSIONALS ARE RESPONSIBLE FOR THE ARTISTIC SIDE OF ADVERTISING. THEY DEVELOP AD LAYOUTS, TV SPOTS, INTEGRATED CAMPAIGNS AND INTERACTIVE SOLUTIONS.

The course program is designed in a way that resembles the workflow of a real creative agency. For students, learning visual thinking and graphic skills will occur through constant work on briefs and presentations for the client. They will have theoretical lectures from top creative directors, designers, filmmakers, photographers, and artists. During the course, the groups will prepare projects for real clients that will be assessed by lecturers of the entire advertising department.

This course will be useful for:

  • Art directors, creative directors and content creators who work in creative, advertising, marketing and digital agencies, design studios and production and want to systematize their knowledge and update their portfolio with cool cases from real clients
  • Graphic designers who want to understand how to manage creative teams and seek promotion to the position of an art director
  • Directors, photographers and anyone who wants to develop their creative thinking and learn to generate fascinating ideas

It is preferable to have skills in working with graphic/video editing software to study in the course.

Program

Art director. What the daily work consists of (introductory lecture by the course curator) →
Working with creative briefs →
The main tools of the art director's work →
Basics of communication design →
Brainstorming techniques for creative problem solving →
Typography in advertising →
Main trends and directions in the profession →
Conceptual strategies →
The key message and why there is so much behind it →
Working with TV commercials. TV Filming Basics →
New technologies in the creation of advertising content →
Insights →
Outdoor advertising →
Branding systems →
Art direction in interactive media →
Working with illustrators, preparing storyboards →
Working with photographers, organizing shootings and photo post-production →
Understanding the effectiveness of advertising campaigns →
Preparation of mood boards and case studies →
Animation and motion design →
Work on the final project →
Presentation of final projects
Team practice: 5 briefs from real clients

  1. Theoretical lectures

    Strategy → Media → Customer service → Production → Digital → Presentation skills

  2. Teamwork

    5 briefs from real clients

Practice

The practical part of the course is presented in two ways. Internal practice for art directors is based on individual assignments that students receive from their tutors and lecturers.

Students also have team practice, where each art director works on real client briefs together with students from other courses like advertising and marketing. You can see the team projects of KAMA students for real brands below.

Students' projects

  • 6:19 Studio.<

    6:19 Studio.

  • Molodist Film Festival<

    Molodist Film Festival

  • Planeta Kino<

    Planeta Kino

  • Tabletochki<

    Tabletochki