October 31, 2022
2-3 classes a week (1-2 on weekdays from 7:30 to 9:30 PM, on weekends from 12:00 PM)
Full payment in advance – ₴ 30,000
Installment payment – ₴35 000 (in five ₴ 7 500 payments)
GRAPHIC DESIGN IS A UNIQUE KIND OF ART. ONE OF ITS MAIN FUNCTIONS IS THE ORGANIZATION AND DEVELOPMENT OF THE VISUAL SPACE THAT SURROUNDS US.
The course program is a combination of theoretical lectures and a lot of practice. Students will learn design thinking, the basics of compositional analysis, working with color, fonts.
The main goal of the course is to create a foundation for personal development and maximize the creative potential of students, the development of visual thinking and creativity.
You can ask all questions about the learning process in person, at the Welcome Day, or by phone and email.
Design as a profession. A brief history of design. The most important projects of the last 15 years that shape the visual field/culture →
Design for the real world. Design around us. Principles of Design Thinking →
Creative techniques. Generation of ideas. Analysis-Synthesis. Symbolism (semiotics) →
Basics of composition and compositional analysis →
The color in the composition →
Basic concepts in graphics. Symbol / Image →
Basics of typography. The font and basic skills of working with it →
Font logo. Sign. Pattern →
Basics of the layout of basic units (poster, business card) →
Lettering and calligraphy →
System of corporate identification. Design of corporate materials. Examples, industry specificity →
Working with different styles: art deco, art nouveau, Bauhaus, constructivism, modernism, swiss-style, Holland, new-age, postmodernism →
The process of working on the project and communicating with the client. Project structure. What and when (not) to do →
Working with the brief. Debrief. Working brief. Estimation of terms →
Presentation skills, reasoning for decisions, interpretation of feedback →
Post-processing of images →
Fundamentals of prepress →
Working on the presentation, submission of material →
Designer portfolio →
Strategy: understanding the audience, brand, insights, communication channels →
Creative: creative techniques and techniques