Graphic Design
Advanced
#KAMA 18

SPRING SEASON

Enrollment

until April 1

duration

16 weeks
2-3 classes a week (1-2 on weekdays from 19:30 to 21:30, on weekends from 12:00)

Cost

₴ 30,000
or ₴ 7,500 in five payments

GRAPHIC DESIGN IS A UNIQUE KIND OF ART. ONE OF ITS MAIN FUNCTIONS IS THE ORGANIZATION AND DEVELOPMENT OF THE VISUAL SPACE THAT SURROUNDS US.

The course program is a combination of theoretical lectures and a lot of practice. Students will learn design thinking, the basics of compositional analysis, working with color, fonts.

The main goal of the course is to create a foundation for personal development and maximize the creative potential of students, the development of visual thinking and creativity.

You can ask all questions about the learning process in person, at the Welcome Day, or by phone and email.

Program

Design as a profession. A brief history of design. The most important projects of the last 15 years that shape the visual field/culture →
Design for the real world. Design around us. Principles of Design Thinking →
Creative techniques. Generation of ideas. Analysis-Synthesis. Symbolism (semiotics) →
Basics of composition and compositional analysis →
The color in the composition →
Basic concepts in graphics. Symbol / Image →
Basics of typography. The font and basic skills of working with it →
Font logo. Sign. Pattern →
Basics of the layout of basic units (poster, business card) →
Lettering and calligraphy →
System of corporate identification. Design of corporate materials. Examples, industry specificity →
Working with different styles: art deco, art nouveau, Bauhaus, constructivism, modernism, swiss-style, Holland, new-age, postmodernism →
The process of working on the project and communicating with the client. Project structure. What and when (not) to do →
Working with the brief. Debrief. Working brief. Estimation of terms →
Presentation skills, reasoning for decisions, interpretation of feedback →
Post-processing of images →
Fundamentals of prepress →
Working on the presentation, submission of material →
Designer portfolio →
Strategy: understanding the audience, brand, insights, communication channels →
Creative: creative techniques and techniques

Practice

Practice in the Graphic Design Advanced course is an integral part of training. Yes, our students, under the guidance of a curator, create identities for several projects from real clients. Over the last year, our favorite clients have been the Nike Run Club, the Molodist Film Festival, the Ukrainian Surfing Federation, Kyiv Music Film, the OCTOBER Cinema, Alpina Publisher Ukraine and the Bazaar Fashion Forward competition.