Communication Management

Admission deadline

Till May 30
Lectures will begin in the first half of June

Course duration

8-10 weeks

Form of study

Distanced learning
2-3 classes a week at 19:30 Kyiv time

Cost

Full payment in advance – ₴16 000/$560/€490 (or in two ₴9 000/$320/€280 payments)
Installment payment – ₴18 000/$630/€550 (in two ₴10 000/$355/€310 payments)

The Communication Management distanced learning program is designed especially for those who prefer to study remotely or do not have the opportunity to attend classes at KAMA.

Communications have changed. Traditional rules of interaction, influencing and presentation no longer work. The course will provide an opportunity to identify the most effective methods of communication with the audience, building a reputation and achieving short or long-term communication goals.

The course is suitable for those who are interested and work in the field of public relations and brand communications. You will learn the difference between communications and PR and understand how to use various tools for reputation management. You will also explore different types of media and interactions with them, master strategic planning and the communication plans development and figure out how to improve the image of your company or client.

By the end of the course, you will be able to compile your own portfolio, make the media contact list, collect and articulate information for the press, give presentations and develop communication plans in crisis situations.

Program

  1. Role of communications in business and life

    Communications and PR → Effective communication for building relationships. Win-win → Reputation → Principles of modern communications and communication trends

  2. Research

    Reputation research → Brand health

  3. Communications strategy

    Communication channels → Target audiences → Communication idea and campaign development → Communication plan, budgeting and KPI

  4. Communication tools

    Working with the media → PR materials → Digital PR and social networks → Working with influencers

  5. Anti-crisis communications

    Negativity and feedback

Course curators

  • Alyona Kobozieva

    Director of Communications and Sponsorship at Parimatch Ukraine. Communications and marketing expert with 15 years of experience. Focus in work: strategies and practice. Anti-crisis and marketing communications. Investors relations, sports marketing. He has experience working with global influencers, sports and music stars, as well as successful cases of building personal brands of business owners and leaders in FMCG, energy, IT and art.

Director of Communications and Sponsorship at Parimatch Ukraine.
Communications and marketing expert with 15 years of experience.
Focus in work: strategies and practice. Anti-crisis and marketing communications. Investors relations, sports marketing. He has experience working with global influencers, sports and music stars, as well as successful cases of building personal brands of business owners and leaders in FMCG, energy, IT and art.

Alyona Kobozieva