Registration is open
Lectures will begin in August, 1.
Form of study
2-3 classes a week at 19:30 Kyiv time
₴18 000 ($486/€450) in one amount or ₴10 000 ($270/€250) in two installments.
The Communication Management distanced learning program is designed especially for those who prefer to study remotely or do not have the opportunity to attend classes at KAMA.
If earlier communications were just an additional advantage of the brand, now it is one of the key conditions for building a successful, well-known business. That is why communications are slowly going beyond the PR profession, while PR specialists are becoming more and more important in the market.
What does the communication that the brain perceives look like? How to determine the most effective methods of building a PR campaign? Why is it that without a communication strategy, all activity will most likely be meaningless? How to work with various communication tools (from the mass media to social media and influence marketing? How to improve the company’s image? This is the basic knowledge of communicators that we will master in the course.
Upon completion of the studies, students will learn to create information drives, compile lists of “working” contacts with the media, write effective strategies and operate various tools.
The course is suitable for everyone, but most of all for those who are interested and work in the field of public relations and brand communications.
Role of communications in business and life
Communications and PR → Effective communication for building relationships. Win-win → Reputation → Principles of modern communications and communication trends
Reputation research → Brand health
Communication channels → Target audiences → Communication idea and campaign development → Communication plan, budgeting and KPI
Working with the media → PR materials → Digital PR and social networks → Working with influencers
Negativity and feedback
Head of the communications department of Suziria Group, the largest company in the pet market of Ukraine.