Communication Management
Admission deadline
Registration is open
Lectures will begin in April.
Course duration
8-10 weeks
Form of study
Distanced learning
2-3 classes a week at 19:30 Kyiv time
Cost
₴20 000 ($507/€467) in one amount or ₴8 000 ($203/€187) in three installments.
The Communication Management distanced learning program is designed especially for those who prefer to study remotely or do not have the opportunity to attend classes at KAMA.
If earlier communications were just an additional advantage of the brand, now it is one of the key conditions for building a successful, well-known business. That is why communications are slowly going beyond the PR profession, while PR specialists are becoming more and more important in the market.
What does the communication that the brain perceives look like? How to determine the most effective methods of building a PR campaign? Why is it that without a communication strategy, all activity will most likely be meaningless? How to work with various communication tools (from the mass media to social media and influence marketing? How to improve the company’s image? This is the basic knowledge of communicators that we will master in the course.
Upon completion of the studies, students will learn to create information drives, compile lists of “working” contacts with the media, write effective strategies and operate various tools.
The course is suitable for everyone, but most of all for those who are interested and work in the field of public relations and brand communications.
Program
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THE ROLE OF COMMUNICATIONS IN BUSINESS AND LIFE
Communications and PR → Effective communications for building relationships. Win-win → Reputation → Principles of modern communications and communication trends → How to work with uncertainty and resistance to change
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RESEARCH
Reputational Research → Brand Health → Neuroscience: Communication Perceived by the Brain
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COMMUNICATION STRATEGY
Communication channels → Target audiences → Development of communication ideas and campaigns → Communication plan, budgeting and KPI → Communication of social changes
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COMMUNICATION TOOLS
Work with Media → PR materials → Digital PR and social networks → Work with influencers → Effective Negotiations → Creative in communication. How to get ideas that will inspire the audience and you → Influencer marketing → Communication in digital and social networks
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ANTI-CRISIS COMMUNICATIONS
Crisis communication in working with media → Negative and feedback
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EFFECTIVE NEGOTIATIONS
How to build communication with editors so that they cover your information drives → What media should be in a release (and what should not be) → Why is it better for the media not to ask "support us with a publication" or "put a release"
Course curators
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Anastasia Rudavka
Head of the communications department of Suziria Group, the largest company in the pet market of Ukraine.
Course lecturers
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TATYANA SHAPRAVSKAYA
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NASTYA KOSINSKA
SMM HEAD МЕРЕЖІ СПОРТКЛУБІВ SMARTASS, SMM LEAD STARLIT GROUP (MEDIK8, REVITALASH&БІЛЬШЕ)
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YANA TYMOSHCHUK
IN INTERNET COMMUNICATIONS FOR 5 + YEARS, WORKED WITH JAMESON, BALLANTINES, BEFEATER, BECHEROVKA, METRO UKRAINE, OSCHADBANK, VOLKSWAGEN, MHP, ZHIVCHIK, KFC, CARLSSEC BERG.
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KSENIA SEMENYAK
SPECIALIZES IN COMMUNICATIONS AND FUNDRAISING OF THE SOCIAL SPHERE FOR 8 + YEARS, WORKS IN THE INTERNATIONAL CHARITABLE ORGANIZATION SOS CHILDREN'S VILLAGES
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YARYNA MARTYNYUK
SENIOR ACCOUNT MANAGER У BE–IT AGENCY, WORKED WITH PHILIPS, SUZIRIA GROUP, MONDELEZ, EVA, LIFECELL, OPPO, BOLT
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BOGDAN MUSIETS
CREATIVE GROUP HEAD IN MCCANN KYIV AGENCY
