Social Media Marketing
Group recruitment continues
Enrollment
Group recruitment continues
Duration
8-10 weeks
Form of study
distanced
2-3 times a week
19:30 Kyiv time
Cost
18 000 UAH ($457/€421) in one amount or 7 000 UAH ($178/€164) in three installments.
SOCIAL MEDIA MARKETING IS SOMETHING WE SEE EVERY DAY ON OUR PHONES, LAPTOPS, GADGETS. IT WOULD BE QUITE DIFFICULT TO IMAGINE A BRAND, COMPANY, OR A PROJECT THAT DOESN'T USE SMM IN THEIR STRATEGY.
The course program provides a full immersion into Social Media Marketing and digital tools, learning of all the components and processes that make up SMM.
As part of the course, students will learn how to develop a strategy for promoting and developing a brand on social networks using the most effective tools. The course is practice-based – during the training, students will work through several tasks from clients.
Program
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Introduction
Capabilities of brands in social networks → Facebook and Instagram → TikTok → Twitter → Analysis of real cases
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Strategy
Analytics tools → Target audience research, research tools and methodology → Strategy in social media marketing
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Copywriting
Positioning and tone-of-voice communication → Features of copywriting for Facebook and Instagram
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Working with content
Development of visual style → Fundamentals of graphic design for working with social networks → Craft content (tools + preparation for shooting)
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Working with a reputation
Moderation, working with negative, automation tools → Case Studies
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Ad cabinet
Working with targeting → Working in Ads Manager
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Special projects
Creativity in SMM → Cross promo, work with influencers
Course curators
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OLENKA BOGOVIK
SMM strategist and content creator. Co-owner at the SMM bureau shche_. Curator of the Social Media Marketing DLP course.
Course lecturers
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Oleksiy Smyekhov
Creative Director at Human agency
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ILONA KOPYLOVA
6 + YEARS OF EXPERIENCE IN THE FIELD OF SMM. WORKED WITH SKYPIX DRONE LIGHT SHOW, YEROHEEN SHOW PRODUCTION, SPECIAL COFFEE SCHOOL AND INFINITI CENTR.
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VADIM LITVINENKO
WORKS WITH CONTEXTUAL AND TARGETED ADVERTISING FOR MORE THAN 7 YEARS, TEACHES MORE THAN 5 YEARS. ALSO CO-AUTHOR OF THE COURSE ON CONTEXTUAL ADVERTISING. CERTIFIED SPECIALIST GOOGLE ADS, META ADS.
