Social Media Marketing
the nearest enrolment
until April 15
Lectures will start in the second half of April
Form of study
2-3 times a week
19:30 Kyiv time
₴18 000 ($ 695 / € 600) if paid in one single payment
In installments – two ₴10 000 ($ 385 / € 335) payments
SOCIAL MEDIA MARKETING IS SOMETHING WE SEE EVERY DAY ON OUR PHONES, LAPTOPS, GADGETS. IT WOULD BE QUITE DIFFICULT TO IMAGINE A BRAND, COMPANY, OR A PROJECT THAT DOESN'T USE SMM IN THEIR STRATEGY.
The course program provides a full immersion into Social Media Marketing and digital tools, learning of all the components and processes that make up SMM.
As part of the course, students will learn how to develop a strategy for promoting and developing a brand on social networks using the most effective tools. The course is practice-based – during the training, students will work through several tasks from clients.
Social media brand opportunities → Facebook and Instagram → TikTok. Real case analysis
Analytics tools → Target audience research, research tools, and methodology → Social media marketing strategy
Positioning and tone of voice communication → Features of copywriting for Facebook and Instagram
Working with content
Visual style development → Graphic Design Basics for Social Media → Crafting content (tools + preparation for shoots)
Working with a reputation
Moderation, work with negativity, automation tools → Case Studies
Working with targeting → Working in Ads Manager
Creativity in SMM → Cross promo, work with influencers
SMM strategist and content creator. Co-owner at the SMM bureau shche_. Curator of the Social Media Marketing DLP course.