Social Media Marketing
the nearest enrolment
Enrollment
Lectures will begin in October, 17.
Duration
8-10 weeks
Form of study
distanced
2-3 times a week
19:30 Kyiv time
Cost
18 000 UAH ($480/€444) in one amount or 10 000 UAH ($266/€246) in two installments.
SOCIAL MEDIA MARKETING IS SOMETHING WE SEE EVERY DAY ON OUR PHONES, LAPTOPS, GADGETS. IT WOULD BE QUITE DIFFICULT TO IMAGINE A BRAND, COMPANY, OR A PROJECT THAT DOESN'T USE SMM IN THEIR STRATEGY.
The course program provides a full immersion into Social Media Marketing and digital tools, learning of all the components and processes that make up SMM.
As part of the course, students will learn how to develop a strategy for promoting and developing a brand on social networks using the most effective tools. The course is practice-based – during the training, students will work through several tasks from clients.
Program
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Introduction
Social media brand opportunities → Facebook and Instagram → TikTok. Real case analysis
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Strategy
Analytics tools → Target audience research, research tools, and methodology → Social media marketing strategy
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Copywriting
Positioning and tone of voice communication → Features of copywriting for Facebook and Instagram
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Working with content
Visual style development → Graphic Design Basics for Social Media → Crafting content (tools + preparation for shoots)
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Working with a reputation
Moderation, work with negativity, automation tools → Case Studies
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Ad cabinet
Working with targeting → Working in Ads Manager
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Special projects
Creativity in SMM → Cross promo, work with influencers
Course curators
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Olenka Serhiienko
SMM strategist and content creator. Co-owner at the SMM bureau shche_. Curator of the Social Media Marketing DLP course.
