Social Media Marketing

the nearest enrolment

Enrollment

until April 15
Lectures will start in the second half of April

Duration

8-10 weeks

Form of study

distanced
2-3 times a week
19:30 Kyiv time

Cost

₴18 000 ($ 695 / € 600) if paid in one single payment
In installments – two ₴10 000 ($ 385 / € 335) payments

SOCIAL MEDIA MARKETING IS SOMETHING WE SEE EVERY DAY ON OUR PHONES, LAPTOPS, GADGETS. IT WOULD BE QUITE DIFFICULT TO IMAGINE A BRAND, COMPANY, OR A PROJECT THAT DOESN'T USE SMM IN THEIR STRATEGY.

The course program provides a full immersion into Social Media Marketing and digital tools, learning of all the components and processes that make up SMM.

As part of the course, students will learn how to develop a strategy for promoting and developing a brand on social networks using the most effective tools. The course is practice-based – during the training, students will work through several tasks from clients.

Program

  1. Introduction

    Social media brand opportunities → Facebook and Instagram → TikTok. Real case analysis

  2. Strategy

    Analytics tools → Target audience research, research tools, and methodology → Social media marketing strategy

  3. Copywriting

    Positioning and tone of voice communication → Features of copywriting for Facebook and Instagram

  4. Working with content

    Visual style development → Graphic Design Basics for Social Media → Crafting content (tools + preparation for shoots)

  5. Working with a reputation

    Moderation, work with negativity, automation tools → Case Studies

  6. Ad cabinet

    Working with targeting → Working in Ads Manager

  7. Special projects

    Creativity in SMM → Cross promo, work with influencers

Course curators

  • Olenka Serhiienko

    SMM strategist and content creator. Co-owner at the SMM bureau shche_. Curator of the Social Media Marketing DLP course.

Practice

Each block ends with an online Q&A session and a practical assignment. At the end of the training, students submit the final project on the assignment from a real client and present their work.

SMM strategist and content creator. Co-owner at the SMM bureau shche_. Curator of the Social Media Marketing DLP course.

Olenka Serhiienko