Social Media Marketing

Group recruitment continues

Enrollment

Group recruitment continues
Start of classes in early April

Duration

8-10 weeks

Form of study

distanced
2-3 times a week
19:30 Kyiv time

Cost

18 000 UAH ($457/€421) in one amount or 7 000 UAH ($178/€164) in three installments.

SOCIAL MEDIA MARKETING IS SOMETHING WE SEE EVERY DAY ON OUR PHONES, LAPTOPS, GADGETS. IT WOULD BE QUITE DIFFICULT TO IMAGINE A BRAND, COMPANY, OR A PROJECT THAT DOESN'T USE SMM IN THEIR STRATEGY.

The course program provides a full immersion into Social Media Marketing and digital tools, learning of all the components and processes that make up SMM.

As part of the course, students will learn how to develop a strategy for promoting and developing a brand on social networks using the most effective tools. The course is practice-based – during the training, students will work through several tasks from clients.

Program

  1. Introduction

    Capabilities of brands in social networks → Facebook and Instagram → TikTok → Twitter → Analysis of real cases

  2. Strategy

    Analytics tools → Target audience research, research tools and methodology → Strategy in social media marketing

  3. Copywriting

    Positioning and tone-of-voice communication → Features of copywriting for Facebook and Instagram

  4. Working with content

    Development of visual style → Fundamentals of graphic design for working with social networks → Craft content (tools + preparation for shooting)

  5. Working with a reputation

    Moderation, working with negative, automation tools → Case Studies

  6. Ad cabinet

    Working with targeting → Working in Ads Manager

  7. Special projects

    Creativity in SMM → Cross promo, work with influencers

Course curators

  • OLENKA BOGOVIK

    SMM strategist and content creator. Co-owner at the SMM bureau shche_. Curator of the Social Media Marketing DLP course.

Course lecturers

  • Oleksiy Smyekhov

    Creative Director at Human agency

  • ILONA KOPYLOVA

    6 + YEARS OF EXPERIENCE IN THE FIELD OF SMM. WORKED WITH SKYPIX DRONE LIGHT SHOW, YEROHEEN SHOW PRODUCTION, SPECIAL COFFEE SCHOOL AND INFINITI CENTR.

  • VADIM LITVINENKO

    WORKS WITH CONTEXTUAL AND TARGETED ADVERTISING FOR MORE THAN 7 YEARS, TEACHES MORE THAN 5 YEARS. ALSO CO-AUTHOR OF THE COURSE ON CONTEXTUAL ADVERTISING. CERTIFIED SPECIALIST GOOGLE ADS, META ADS.

Practice

Each block ends with an online Q&A session and a practical assignment. At the end of the training, students submit the final project on the assignment from a real client and present their work.

SMM strategist and content creator. Co-owner at the SMM bureau shche_. Curator of the Social Media Marketing DLP course.

OLENKA BOGOVIK

Creative Director at Human agency

Oleksiy Smyekhov

6 + YEARS OF EXPERIENCE IN THE FIELD OF SMM. WORKED WITH SKYPIX DRONE LIGHT SHOW, YEROHEEN SHOW PRODUCTION, SPECIAL COFFEE SCHOOL AND INFINITI CENTR.

ILONA KOPYLOVA

WORKS WITH CONTEXTUAL AND TARGETED ADVERTISING FOR MORE THAN 7 YEARS, TEACHES MORE THAN 5 YEARS. ALSO CO-AUTHOR OF THE COURSE ON CONTEXTUAL ADVERTISING. CERTIFIED SPECIALIST GOOGLE ADS, META ADS.

VADIM LITVINENKO