Creative Copywriting
#KAMA 18

SPRING SEASON

Enrollment

until April 1

duration

16 weeks of full-time and distance lectures and practice, 4 weeks to prepare the final project
2-3 classes on weekdays from 19:30 to 21:30, on Saturday from 12:00

Cost

if paid before January 1 - ₴ 28,000 (or ₴ 6,500 five payments)
if paid in installments - ₴ 30,000 (or ₴ 7,000 in five payments)

COPYWRITER IS THE BOSS OF TEXTS IN ADVERTISING. HE SHOULD BE ABLE TO FIND WORDS THAT CAN CONVINCE A WIDE VARIETY OF PEOPLE. BUT THE MOST IMPORTANT THING IS THAT A COPYWRITER SHOULD BE ABLE TO COME UP WITH CREATIVE IDEAS AND INTEGRATE THEM INTO ALL FORMS AND PLATFORMS OF MODERN COMMUNICATION.

The course will allow you to master both basic professional skills, techniques for creating creative ideas and get a broad understanding of the modern advertising process and current trends. Training takes place in conditions that are as close as possible to a work of an advertising agency.

will be useful for:

  •   Copywriters, creative directors and content creators who work in creative, advertising, marketing and digital agencies, design studios, productions and want to systematize their knowledge and replenish their portfolio with cool cases from real clients
  •   Screenwriters and editors
  •  But for everyone who wants to develop creative thinking, learn to create ideas and start their way in the advertising and creative industry

Program

Copywriter: what the daily work consists of →
Working with creative briefs →
Creative techniques and techniques →
A system for evaluating ideas →
The key message and why there is so much behind it →
Branding →
Naming and slogans →
Insights →
Trends →
Integrated campaigns →
Scripts for TV commercials, TV filming basics →
Storytelling and story development paths →
Radio commercials →
Writing long and short texts →
Mastery of advertising in the press and outdoor advertising: key visual →
Writing manifests for brands →
Copywriting in interactive media and digital environment: SMM, SEO, headlines, and AdWords →
Writing presentations and selling ideas →
5 briefs from real clients

Practice

The practical part of the course is presented in two ways. Internal practice for copywriters is based on individual assignments that students receive from their tutors and lecturers.

Students also have team practice, where each copywriter is part of a separate team and, together with students from other courses like advertising and marketing, works on real client briefs. Below are the projects of students for Planet-Kino, the Molodist Film Festival and the Tabletochki Foundation.





Students' projects

  • 6:19 Studio.<

    6:19 Studio.

  • Molodist Film Festival<

    Molodist Film Festival

  • Planeta Kino<

    Planeta Kino

  • Tabletochki<

    Tabletochki