Creative Copywriting
#KAMA 18

Current admission

Application deadline

October 1, 2022

duration

16 weeks of full-time and remote lectures and workshops, 4 weeks to prepare the final project
2-3 classes on weekdays from 19:30 to 21:30, on Saturday from 12:00

Cost

Full payment in advance - ₴30 000
Installment payment - ₴ 35 000 (in five ₴ 7,000 payments)

COPYWRITERS ARE MASTERS OF TEXTS IN ADVERTISING. THEY KNOW HOW TO FIND THE RIGHT WORDS FOR ANY AUDIENCE. AND THE BEST COPYWRITER IS THE ONE THAT CAN GENERATE CREATIVE IDEAS AND IMPLEMENT THEM INTO ALL FORMS OF MODERN COMMUNICATION, USING THE APPROPRIATE TOOLS AND PLATFORMS.

The course will allow you to master basic professional skills and techniques for generating creative ideas and comprehend the peculiarities of modern advertising processes and current trends. The workflow will resemble that of a real advertising agency.

Who will benefit from this course:

  • Copywriters, creative directors and content creators who work in creative, advertising, marketing and digital agencies, design and production studios and want to systematize their knowledge and complement their portfolio with cool cases from real clients
  • Screenwriters and editors
  • Anyone who wants to develop creative thinking skills, learn to generate ideas and start their way in the advertising and creative industry

Program

Copywriter's daily routine →
Working with creative briefs →
Creative writing methods and techniques →
System for evaluating ideas →
Key message and what stands behind it →
Branding →
Naming and slogans →
Insights →
Trends →
Integrated campaigns →
Scripts for TV commercials, TV filming basics →
Storytelling and story development paths →
Radio commercials →
Writing long and short texts →
Mastery of advertising in the press and outdoor advertising: key visuals →
Writing manifests for brands →
Copywriting in interactive media and digital environment: SMM, SEO, headlines and AdWords →
Writing presentations and selling ideas →
5 briefs from real clients

Practice

The practical part of the course is presented in two ways. Internal practice for copywriters is based on individual assignments that students receive from their tutors and lecturers.

Students also have team practice, where each art director works on real client briefs together with students from advertising and marketing courses. You can see the team projects of KAMA students for the 6:19 Studio, Planet Kino, the Molodist Film Festival and the Tabletochki Foundation.




Students' projects

  • 6:19 Studio.<

    6:19 Studio.

  • Molodist Film Festival<

    Molodist Film Festival

  • Planeta Kino<

    Planeta Kino

  • Tabletochki<

    Tabletochki