Digital Marketing
Application deadline
Registration is open.
Lectures will begin in August.
Duration
12 weeks
Form of study
distanced
2-3 classes a week
Cost
₴18 000 ($486/€450) in one amount or ₴10 000 ($270/€250) in two installments.
This course will provide basic knowledge of digital marketing and help those who want to get used to the world of digital.
Everything is changing very fast in digital, so you need to constantly develop your skills, be aware of new tools and trends.
Brand managers will understand how to promote their brands online, what you need to know about digital as an effective communication channel, how to evaluate the effectiveness of advertising campaigns and what to expect from agencies.
For whom:
– Business owners who want to understand how to promote their brands in digital
– SMM-managers and content creators
– Marketing and brand managers who want to understand how to promote their brands in digital, evaluate the effectiveness of advertising campaigns and understand what to expect from agencies
– Strategists, analysts, media planners working in creative, marketing and digital agencies
– Everyone who wants to get an expertise in marketing.
The course will also be useful for those who would like to work in digital but do not yet have enough knowledge as the students will receive a decent base to apply for positions of media planners, strategists, analysts, art directors or digital creators in media and digital agencies.
Program
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Digital environment – a map of tools and opportunities
Introductory lesson. Digital environment and work in it
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Digital strategy - forming an ecosystem and a work plan
Business analysis and marketing. Part 1 → Business analysis and marketing. Part 2 → Designing a digital ecosystem and creating an action plan. Consumer decision journey
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User path, contact points, applied analytics
Communication strategy → Google Analytics
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Tool unit. Sites
Types of platforms, digital production
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Tool unit. SMM
Trends in SMM → SMM strategy. Targeting → Facebook advertising manager. Practice → Advanced strategies and tactics of work. Practice → Instagram → Features of working with YouTube
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Tool unit. Search and contextual media network
Google Ads → Performance campaigns → Google Media tools (search, GDN, YouTube, contextual advertising)
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Key skills
Implementation of strategy in creative → Digital copywriting. Working with content
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Category unit. FMCG and awareness
Key tactics and approaches in work for FMCG and other awareness-oriented businesses
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Category unit. B2B
Key tactics and strategies for working in B2B
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Preparation of the final project
Typical digital strategies → Budgeting, preparation of KPI
Course curators
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Volodymyr Halika
Managing Partner at NGN.agency. Prior to starting his own business, he worked in local and network agencies in Ukraine (Brainberry, OMD Optimum Media and others) and abroad (Asia, Central Europe – WPP, Mediacom and others).
