Digital Marketing

Application deadline

July 30
the course will start in August

Duration

12 weeks

Form of study

distanced
2-3 classes a week

Cost

If paid until June 30:
16 000 UAG ($545/€515) in one payment or in two 9 000 UAH ($305/€290) installments

If paid after June 30:
18 000 UAH ($610/€580) in one payment or in two 10 000 UAH ($340/€320) installments

This course will provide basic knowledge of digital marketing and help those who want to get used to the world of digital.

Everything is changing very fast in digital, so you need to constantly develop your skills, be aware of new tools and trends.

Brand managers will understand how to promote their brands online, what you need to know about digital as an effective communication channel, how to evaluate the effectiveness of advertising campaigns and what to expect from agencies.

For whom:

– Business owners who want to understand how to promote their brands in digital

– SMM-managers and content creators

– Marketing and brand managers who want to understand how to promote their brands in digital, evaluate the effectiveness of advertising campaigns and understand what to expect from agencies

– Strategists, analysts, media planners working in creative, marketing and digital agencies

– Everyone who wants to get an expertise in marketing.

The course will also be useful for those who would like to work in digital but do not yet have enough knowledge as the students will receive a decent base to apply for positions of media planners, strategists, analysts, art directors or digital creators in media and digital agencies.

Program

  1. Digital environment – a map of tools and opportunities

    Introductory lesson. Digital environment and work in it

  2. Digital strategy - forming an ecosystem and a work plan

    Business analysis and marketing. Part 1 → Business analysis and marketing. Part 2 → Designing a digital ecosystem and creating an action plan. Consumer decision journey

  3. User path, contact points, applied analytics

    Communication strategy → Google Analytics

  4. Tool unit. Sites

    Types of platforms, digital production

  5. Tool unit. SMM

    Trends in SMM → SMM strategy. Targeting → Facebook advertising manager. Practice → Advanced strategies and tactics of work. Practice → Instagram → Features of working with YouTube

  6. Tool unit. Search and contextual media network

    Google Ads → Performance campaigns → Google Media tools (search, GDN, YouTube, contextual advertising)

  7. Key skills

    Implementation of strategy in creative → Digital copywriting. Working with content

  8. Category unit. FMCG and awareness

    Key tactics and approaches in work for FMCG and other awareness-oriented businesses

  9. Category unit. B2B

    Key tactics and strategies for working in B2B

  10. Preparation of the final project

    Typical digital strategies → Budgeting, preparation of KPI

Course curators

  • Volodymyr Halika

    Managing Partner at NGN.agency. Prior to starting his own business, he worked in local and network agencies in Ukraine (Brainberry, OMD Optimum Media and others) and abroad (Asia, Central Europe – WPP, Mediacom and others).

Managing Partner at NGN.agency. Prior to starting his own business, he worked in local and network agencies in Ukraine (Brainberry, OMD Optimum Media and others) and abroad (Asia, Central Europe – WPP, Mediacom and others).

Volodymyr Halika
NGN.agency clients: Lenovo, Unilever, Coca-Cola, Cabanosi, Veres, Handicap, JDE, BAT, Beko, Sweet.tv and other brands you know and love. A separate area: startups and small but bold Ukrainian companies that want to actively capture the market. Regular speaker at industry conferences, seminars and courses. Teaching experience over 10 000 hours. Favorite topics: strategy, building a digital ecosystem, working with content.