Strategy
#KAMA 18

Current ADMISSION

Application deadline

October 1, 2022

duration

16 weeks of full-time and remote lectures and practice lessons, 4 weeks to prepare the final project
2-3 classes on weekdays from 19:30 to 21:30, on Saturday from 12:00

Cost

Full payment in advance – ₴ 32 000
Installment payment – ₴ 37 500 (in five ₴ 7 500 payments)

ANY ADVERTISING CAMPAIGN STARTS WITH THE STRATEGY DEVELOPMENT. EVEN THE BEST CREATIVE IDEA WILL NOT WORK IF THERE IS NO MARKETING RESEARCH AND PLANNING BEHIND IT. IN THIS COURSE, WE WILL TEACH YOU HOW TO CREATE CLEAR AND EFFECTIVE STRATEGIES THAT CAN BE DESCRIBED IN TWO SIMPLE WORDS.

The course is based on the study of the fundamental principles of modern marketing and provides an analysis of the decision-making process, ways of conveying messages to consumers and building communication strategies. It also elaborates on using the specific tools for working with target audiences, segmentation, conducting research, developing a brand model, choosing communication channels and evaluating effectiveness.

The course is designed for business owners, strategists, marketing and brand managers. It will also be interesting and useful to everyone who wants to work in marketing.

Program

  1. Strategy

    Brand as a business development framework → Strategy = Idea → Brand uniqueness levels

  2. Consumer

    How people make decisions → Consumer portrait → Segmentation, target audience selection

  3. Trends

  4. Insight: where to get it and how to work with it

  5. Brand models

    Branding tools → 14 ready-to-use brand strategies → Typical brand mistakes

  6. Briefing: how to set tasks correctly

  7. Working with qualitative and quantitative research

  8. Design

    Evolution as simplification → Monopolization of symbols → Working with all the senses → Brand identity

  9. Presentation and selling ideas. Work with clients

  10. Communication

    Specifics of work and the choice of communication channels → Checklists → Efficiency formula

  11. Digital: specifics of work

  12. The future of marketing. Efficiency mark

  13. Theory lectures

    Creative techniques → Idea scoring system → Production → Digital

  14. Teamwork

    5 briefs from real clients

  15. Bonus lectures

    "Hero of the Industry" and "Hero of Media Arts" workshops

Course curators

  • Oleksandr Shumylo

    Brand strategist. 12 years in marketing. Founder エ ッ セ ン ス | brand consulting and Alabama. Ex-brand leader FEDORIV. Curator of the Strategy 2014-2017 course. He worked with Morshynska, Lenovo, ICTV, Unit City, 11M, Klitschko Foundation, Gusto, Vinnytsia.

  • Lena Holovatyuk

    Strategist. In advertising since 2016. A graduate of the Strategy # KAMA6 course. Co-owner エ ッ セ ン ス | brand consulting. Worked with Visa, PrivatBank, Monobank, TBI Bank, 64 Audio, MHP, OLX, Prom, L'Oreal, Unilever, Henkel, Enso, Central Department Store and others.

Course lecturers

  • Oleksandr Shumylo

    Brand strategist. 12 years in marketing. Founder エ ッ セ ン ス | brand consulting and Alabama. Ex-brand leader FEDORIV. Curator of the Strategy 2014-2017 course. He worked with Morshynska, Lenovo, ICTV, Unit City, 11M, Klitschko Foundation, Gusto, Vinnytsia.

  • Yuliya Leytes

    art director/creative director STEREOTACTIC

  • Igor Finashkin

    co-founder and creative director of I AM IDEA, a graduate of KAMA

  • Oleksiy Dyvysenko

    creative director at Banda Agency

Practice

The practical part of the course is presented in two ways. Internal practice for strategists is based on individual assignments that students receive from their tutors and lecturers.

Students also have team practice, where each art director works on real client briefs together with students from advertising and marketing courses. You can see the team projects of KAMA students for the 6:19 Studio, Planet Kino, the Molodist Film Festival and the Tabletochki Foundation.

Students' projects

  • 6:19 Studio<

    6:19 Studio

  • Molodist Film Festival<

    Molodist Film Festival

  • Planeta Kino<

    Planeta Kino

  • Tabletochki<

    Tabletochki

Brand strategist. 12 years in marketing.
Founder エ ッ セ ン ス | brand consulting and Alabama.
Ex-brand leader FEDORIV.
Curator of the Strategy 2014-2017 course.
He worked with Morshynska, Lenovo, ICTV, Unit City, 11M, Klitschko Foundation, Gusto, Vinnytsia.

Oleksandr Shumylo

Strategist. In advertising since 2016.
A graduate of the Strategy # KAMA6 course.
Co-owner エ ッ セ ン ス | brand consulting.
Worked with Visa, PrivatBank, Monobank, TBI Bank, 64 Audio, MHP, OLX, Prom, L’Oreal, Unilever, Henkel, Enso, Central Department Store and others.

Lena Holovatyuk

Brand strategist. 12 years in marketing.
Founder エ ッ セ ン ス | brand consulting and Alabama.
Ex-brand leader FEDORIV.
Curator of the Strategy 2014-2017 course.
He worked with Morshynska, Lenovo, ICTV, Unit City, 11M, Klitschko Foundation, Gusto, Vinnytsia.

Oleksandr Shumylo

art director/creative director STEREOTACTIC

Yuliya Leytes

co-founder and creative director of I AM IDEA, a graduate of KAMA

Igor Finashkin
Works with Uklon, Intertop, Comfy, Toy House, Ardis group, Pit Bull, OKKO, Fishka, KMKF "Molodist".

creative director at Banda Agency

Oleksiy Dyvysenko
A graduate of KAMA. He was involved in the branding of Eurovision 2017, communications and branding of the Brave! Factory, LUN company, commercials for Respublika LCD. Since 2019, he has been the creative director of Banda Agency, publishes art magazines and shoots his blog on how to develop creativity.