until April 1
16 weeks of full-time and distance lectures and practice, 4 weeks to prepare the final project
2-3 classes on weekdays from 19:30 to 21:30, on Saturday from 12:00
if paid before January 1 – ₴ 30,000 (or ₴ 7,000 five payments)
if paid in installments – ₴ 32,000 (or ₴ 7,500 in five payments)
ANY ADVERTISING CAMPAIGN STARTS WITH A STRATEGY. EVEN THE BEST CREATIVE IDEA WILL NOT WORK UNLESS THERE'S RESEARCH BEHIND IT. IN THIS COURSE WE WILL TEACH YOU HOW TO CREATE CLEAR AND EFFECTIVE STRATEGIES THAT CAN BE DESCRIBED IN TWO SIMPLE WORDS.
The course is based on the study of the fundamental principles of modern marketing, analysis of how people make decisions, how strategies are created, and how to convey a message to the consumer. As well as specific tools for working with target audiences, segmentation, working with research, developing a brand model, choosing communication channels, evaluating effectiveness.
The course is designed for business owners, strategists, marketing, and brand managers. But it will be interesting and useful to everyone who wants to work in marketing.
Brand as a source of business development → Strategy = Idea → Brand uniqueness levels
How people make decisions → Consumer portrait → Segmentation, target audience selection
Insight: where to get it, how to work with
Branding tools → 14 brand strategies ready to use → Typical brand mistakes
Briefing: how to set tasks correctly
Working with qualitative and quantitative research
Evolution as simplification → Monopolization of symbols → Working with all the senses → Brand identification
Presentation and sale of ideas. Work with clients
Features of work and the choice of communication channels → Checklists → Efficiency formula
Digital: features of working with digital
The future of marketing. Efficiency mark
Creative techniques → Idea scoring system → Production → Digital
5 briefs from real clients
"Hero of the Industry" and "Hero of Media Arts" masterclasses
The practical part of the course is presented in two ways. Internal practice for strategists is based on individual assignments that students receive from their tutors and lecturers.
Students also have a team practice, where each strategist is part of a separate team and, together with students from other courses like advertising and marketing, works on real client briefs. Below are the projects of students for Planet-Kino, the Molodist Film Festival and the Tabletochki Foundation.
Molodist Film Festival