You can apply for english-speaking group:
Registration is open.
Lectures will begin in autumn, 2023.
Form of study
2-3 classes a week
₴16 000 ($440/€425) in one payment or ₴9 000 ($245/€240) in two installments
The purpose of this course is to help students learn to work with all the components and processes that underlie digital marketing.
The program is divided into units and consists of theoretical lectures, homework and a final project of creating a digital strategy for the brand.
This course is suitable for beginners, novice professionals, client marketers, employees of digital agencies and owners of brands and startups who want to enhance their promotion through digital and social networks.
The market of all media in Ukraine: TV, UN, Radio, Google, Facebook, Instagram - gives an understanding of what is happening in the world and Ukraine, on what principles and nuances each channel works → Digital place in the general media space - detailed analysis of Digital statistics in Ukraine (let's touch the world a little), analysis of the goals that can close Digital within all channels of communication
What is Digital Strategy. When it is needed, what are the options for strategies, who needs them and when they are appropriate. When and for which audience Digital strategy is not needed, and what to do instead → CDJ (Customer decision journey) → description of stages, goals, objectives, communication channels, performance indicators of each stage
Advertising tools: Google Ads, Facebook Ads, TikTok Ads, SEO - analysis of each tool, nuances and principles of work
What is Google Analytics, why is it needed, how to work with it → Reporting. Why do you need it, how to do it
Creative in Digital
Why creative and creative in Digital are different things → What to consider to make creative in Digital working → How to evaluate the effectiveness of creative
Work on the project
Creating a Digital strategy for the brand
Marketing strategy head at Bob Snail. Ex Digital Head at Fedoriv Agency. Worked with such brands as WOG, Multiplex, 2085, Durex, Nurofen, No-Spa, Nestle, Riviera Village, Salutaris, Weestep. Now is responsible for creating a digital communication ecosystem for Bob Snail in Ukraine and the world.
THE PRACTICE ON THE COURSE CONSISTS OF PRACTICAL TASKS AND THE FINAL PROJECT OF CREATING A DIGITAL STRATEGY FOR THE BRAND.