Graphic Design & Branding
Current admission
Application deadline
Registration is open.
Lectures will start in April.
Duration
12-14 weeks
Form of study
Remote
2-3 classes a week
19:30 Kyiv time
Cost
₴20 000 ($507/€467) in one amount or ₴8 000 ($203 /€187) in three installments.
WHAT IS BRAND IDENTITY AND HOW IT MANIFESTS THROUGH IDENTITY? WHAT ROLE DOES IDENTITY PLAY IN VARIOUS AREAS OF GRAPHIC DESIGN? WHAT BUSINESS REQUIREMENTS TO BRAND IDENTITY?
In this course, students will learn to identify the character of the brand and create a visual language through which the brand communicates its values. There will be a lot of practice from the beginning of work to the final result, drawing up a brief for a partner, the birth of a creative concept, the creation of a logo and all the auxiliary graphic elements that make up the identity. The course program also includes the creating of print and digital media, the creating of rules for using the visual language for easy work with the system. Upon completion of the course, you can put a real case in your portfolio and be able to get an internship in one of the agencies of the Ukrainian or even worldwide market.
Program
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CHARACTER OF THE IDEA IN DESIGN
How to distinguish between projects by nature and mood → How does this affect the perception of the brand → What is the creative concept based on → Methods for generating ideas
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TYPOGRAPHY. COLOR. COMPOSITION
Types and typefaces → Letter designs → Font character Font pairs → Font compositions → Decorative typography → Modular grids → The role of color in graphic design → How to choose a color palette → Color online and offline
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LOGO
Brand identity with the logo → What does the project consist of → Briefing with a partner → Creating a moodboard → Types and versions of the logo → Metaphors in the logo → Logobook
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DESIGN SYSTEM
Interaction of graphic elements of identity → How to choose and use images in a project → Using Midjorney → Creating mockups → The difference between digital and print media → Design session → Guideline → Pitching ideas to a partner
Program director
Shura Herasymenko
Brand designer at O0 Design. Used to work at Brandon Archibald, BBDO Ukraine, Reynolds and Reyner.
Course lecturers
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Yevhen Velychev
Independent brand designer and illustrator with more than 12 years of experience. Worked at Banda for 5 years. He was involved in the creation of such brands as - Ukraine Now, Bravery and others. Case studies include projects for Pepsi, Uber, Bud, NAMU, Comfy, Monobank, Goodwine, MacPaw, LUN, NBU, The Weeknd, Post Malone, European League of Football, Unicef, Pinchuk Art Centre, The Village.ua, Forbes. Yevhen's works have been awarded Red Dot Design Awards, Epica Awards, Effie, ibby, Golden drum.
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OLENA YAKOVLEVA
Graphic Design Specialist She worked as a graphic designer at Arriba! Creative agency and BBDO Ukraine, as well as art director at Aimbulance.
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ILYA YANKOV
Independent creative director, founder Yankov Klab, the first Cannes Lions gold in Ukraine, 12 + European awards. Clients include: Snickers, Lexus, Pepsi, WINETIME, Silpo, Eldorado, ice cream Hercules, Sense Bank, DreamApp (London), Eat Me At, Fresh Black, American University Kyiv, Security and Security and more.
