Content marketing
4-DAYS INTENSIVE COURSE
February 21-24
Monday – Thursday
10:00 - 17:00
Form of study
Offline intensive
Cost
₴12 000
THIS PRACTICAL INTENSIVE WILL TEACH YOU HOW TO CREATE BRANDED CONTENT IN DIFFERENT FORMATS, ADAPT IT TO THE REQUIREMENTS OF KEY SOCIAL NETWORKS LIKE INSTAGRAM, YOUTUBE, TIKTOK AND EFFECTIVELY PROMOTE IT.
Whether you are a freelancer, a brand owner or an agency employee, you will gain skills in creating audiovisual stories about your product, practice in strategy building and learn to work with a content plan.
Program
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Basics of working with content
Meeting: content marketing as a tool and the tasks it solves → Choosing a platform for working with content → Searching for your individual style → Storytelling → Visual part of content → Nuances of copyright in content creation → Importance of working with your community
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Instagram
Instagram features and trends review → How the platform's algorithm works → Profile setting and design → Features of different content types presentation on Instagram → How to promote your profile and increase the audience reach
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TikTok
TikTok features and capacities → Don't shoot videos, shoot TikToks: how to create content for the platform → Power of trends and hashtag challenges → Special role of music and nuances of its usage → AR-filters→ Collaborations → Methods of promotion in TikTok
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YouTube
YouTube features and trends → Types of YouTube content: video, YouTube Shorts, Live stream → What and how to film to get your audience interested and keep it loyal → Channel visual appearance, how to design the look of your channel and videos → Efficient work with metadata → How to use YouTube trends to get into recommendations → How to promote a channel in general and its specific videos
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Content marketing trends
Course curators
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Vira Slyvynska
CEO of the AIR Media-Tech – an international company that creates products for the development of influencers and brands and is an official certified partner of YouTube. Vira works in marketing and communications in the fields of digital media, financial services and FMCG in international and Ukrainian companies for more than 16 years now. Among her clients are Mastercard, PepsiCo, Coca-Cola, UEFA, Nestle, McDonald's, Intertop, Comfy, Danone and others. Currently, she manages the department of international business development at AIR Media-Tech and is the Head of the Committee on questions related to influencer marketing at iAB Ukraine.
