SMM Strategy
4-DAYS INTENSIVE COURSE
March 21-24
Monday – Thursday
10:00 - 17:00
Form of study
Offline intensive
Cost
₴12 000
The program of this practical intensive course will make you familiar with all components and processes: strategy, analytics, SMM promotion. You will learn how to use the most effective tools for brand promotion on social networks – from strategy development to launching advertising campaigns on Facebook, Instagram, YouTube.
Whether you are a freelancer, a brand owner or an agency employee, you will gain skills in analyzing your target audience and researching a market segment, practice in strategy building and learn to work with a media plan.
Program
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Day 1
Strategy: Meeting. Social networks → Features of working with Facebook, Instagram, TikTok, Telegram → Opportunities for brands → Goals and promotion methods.
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Day 2
Analytics and target audience: Analytics, competitors analysis, target audience research → Tools for target audience research → SMM trends.
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Day 3
Advertising promotion: Ad center. Theory and practice → Media planning, KPI setting.
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Day 4
SMM strategy development → Practice and case studies research.
Course curators
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OLENKA BOGOVIK
SMM strategist and content creator. Co-owner at the SMM bureau shche_. Curator of the Social Media Marketing DLP course.