4-DAYS INTENSIVE COURSE
Monday – Thursday
10:00 - 17:00
Form of study
The program of this practical intensive course will make you familiar with all components and processes: strategy, analytics, SMM promotion. You will learn how to use the most effective tools for brand promotion on social networks – from strategy development to launching advertising campaigns on Facebook, Instagram, YouTube.
Whether you are a freelancer, a brand owner or an agency employee, you will gain skills in analyzing your target audience and researching a market segment, practice in strategy building and learn to work with a media plan.
Strategy: Meeting. Social networks → Features of working with Facebook, Instagram, TikTok, Telegram → Opportunities for brands → Goals and promotion methods.
Analytics and target audience: Analytics, competitors analysis, target audience research → Tools for target audience research → SMM trends.
Advertising promotion: Ad center. Theory and practice → Media planning, KPI setting.
SMM strategy development → Practice and case studies research.
SMM strategist and content creator. Co-owner at the SMM bureau shche_. Curator of the Social Media Marketing DLP course.