Targeting

Targeting

February 26

Saturday

duration

11:00 – 18:00
with coffee breaks

Form of study

Offline workshop

cost

₴2500

At the workshop, we will analyze the features of targeting and advertising tools of Facebook and Instagram and develop an effective advertising strategy

The workshop will include a lot of practice and will be useful for business owners, marketers and brand managers, SMM managers and PPC specialists who carry out promotion through Facebook and Instagram Ad Center. For practical assignments, we recommend that you bring a laptop or tablet that you will be comfortable working on.

Program

  1. Meta advertising platform (Facebook)

    Operating principles of targeted advertisement in social media → Structure of the Meta platform (Facebook) → Business manager → Ad center capabilities → Business page

  2. Key media indicators

    Media plan → Media indicators calculation

  3. Work with signals on the Meta platform

    Meta-pixel → Standard Facebook events → Events Manager → Events transfer via Google Tag Manager

  4. Work with Meta audiences

    Marketing frameworks: RACE, AARRR, See-Think-Do-Care → The consumer decision journey → Traffic management → Audience types → Methods of working with audiences. Audience engagement and retention

  5. Communication

    Communication strategy → Key message → Approaches to ad creation (creatives)

  6. Advertising campaigns

    Advertising campaigns goals → Advertising campaign structure → Basic types of SMM campaigns → Audience attraction. Content projects development → Lead generation campaigns. Using of advertising purchase in B2B → Events promotion → Approaches to E-Com promotion → Ad campaigns optimization and scaling

  7. Analytics and reporting

    Analysis of advertising indicators → Report formats. Facebook Ads Reporting.

  8. Useful sources and tools for a media buyer

Course curators

  • Volodymyr Chugay

    Digital Advisor, founder of the digital performance agency VOCH BURO. Certified specialist in Google Ads, TikTok, Apple Search Ads and YouTube Certified. Meta Business Partner, Google Partner.

Сheck in

    Digital Advisor, founder of the digital performance agency VOCH BURO. Certified specialist in Google Ads, TikTok, Apple Search Ads and YouTube Certified. Meta Business Partner, Google Partner.

    Volodymyr Chugay
    Partner of TikTok, Meta, Google. 13 years of experience in digital. Main areas of work: e-commerce, mobile, events, VR-games, entertainment. Major clients – Parimatch, Izibank and others.