Communication Management

Admission deadline

Registration is open

Course duration

8-10 weeks

Form of study

Distanced learning
2-3 classes a week at 19:30 Kyiv time

Cost

₴20 000 ($507/€467) in one amount or ₴8 000 ($203/€187) in three installments.

The Communication Management distanced learning program is designed especially for those who prefer to study remotely or do not have the opportunity to attend classes at KAMA.

If earlier communications were just an additional advantage of the brand, now it is one of the key conditions for building a successful, well-known business. That is why communications are slowly going beyond the PR profession, while PR specialists are becoming more and more important in the market.

What does the communication that the brain perceives look like? How to determine the most effective methods of building a PR campaign? Why is it that without a communication strategy, all activity will most likely be meaningless? How to work with various communication tools (from the mass media to social media and influence marketing? How to improve the company’s image? This is the basic knowledge of communicators that we will master in the course.

Upon completion of the studies, students will learn to create information drives, compile lists of “working” contacts with the media, write effective strategies and operate various tools.

The course is suitable for everyone, but most of all for those who are interested and work in the field of public relations and brand communications.

Program

  1. THE ROLE OF COMMUNICATIONS IN BUSINESS AND LIFE

    Communications and PR → Effective communications for building relationships. Win-win → Reputation → Principles of modern communications and communication trends → How to work with uncertainty and resistance to change

  2. RESEARCH

    Reputational Research → Brand Health → Neuroscience: Communication Perceived by the Brain

  3. COMMUNICATION STRATEGY

    Communication channels → Target audiences → Development of communication ideas and campaigns → Communication plan, budgeting and KPI → Communication of social changes

  4. COMMUNICATION TOOLS

    Work with Media → PR materials → Digital PR and social networks → Work with influencers → Effective Negotiations → Creative in communication. How to get ideas that will inspire the audience and you → Influencer marketing → Communication in digital and social networks

  5. ANTI-CRISIS COMMUNICATIONS

    Crisis communication in working with media → Negative and feedback

  6. EFFECTIVE NEGOTIATIONS

    How to build communication with editors so that they cover your information drives → What media should be in a release (and what should not be) → Why is it better for the media not to ask "support us with a publication" or "put a release"

Course curators

  • Anastasia Rudavka

    Head of the communications department of Suziria Group, the largest company in the pet market of Ukraine.

Course lecturers

  • TATYANA SHAPRAVSKAYA

  • NASTYA KOSINSKA

    SMM HEAD МЕРЕЖІ СПОРТКЛУБІВ SMARTASS, SMM LEAD STARLIT GROUP (MEDIK8, REVITALASH&БІЛЬШЕ)

  • YANA TYMOSHCHUK

    IN INTERNET COMMUNICATIONS FOR 5 + YEARS, WORKED WITH JAMESON, BALLANTINES, BEFEATER, BECHEROVKA, METRO UKRAINE, OSCHADBANK, VOLKSWAGEN, MHP, ZHIVCHIK, KFC, CARLSSEC BERG.

  • KSENIA SEMENYAK

    SPECIALIZES IN COMMUNICATIONS AND FUNDRAISING OF THE SOCIAL SPHERE FOR 8 + YEARS, WORKS IN THE INTERNATIONAL CHARITABLE ORGANIZATION SOS CHILDREN'S VILLAGES

  • YARYNA MARTYNYUK

    SENIOR ACCOUNT MANAGER У BE–IT AGENCY, WORKED WITH PHILIPS, SUZIRIA GROUP, MONDELEZ, EVA, LIFECELL, OPPO, BOLT

  • BOGDAN MUSIETS

    CREATIVE GROUP HEAD IN MCCANN KYIV AGENCY

Head of the communications department of Suziria Group, the largest company in the pet market of Ukraine.

Anastasia Rudavka
TATYANA SHAPRAVSKAYA

SMM HEAD МЕРЕЖІ СПОРТКЛУБІВ SMARTASS, SMM LEAD STARLIT GROUP (MEDIK8, REVITALASH&БІЛЬШЕ)

NASTYA KOSINSKA

IN INTERNET COMMUNICATIONS FOR 5 + YEARS, WORKED WITH JAMESON, BALLANTINES, BEFEATER, BECHEROVKA, METRO UKRAINE, OSCHADBANK, VOLKSWAGEN, MHP, ZHIVCHIK, KFC, CARLSSEC BERG.

YANA TYMOSHCHUK

SPECIALIZES IN COMMUNICATIONS AND FUNDRAISING OF THE SOCIAL SPHERE FOR 8 + YEARS, WORKS IN THE INTERNATIONAL CHARITABLE ORGANIZATION SOS CHILDREN’S VILLAGES

KSENIA SEMENYAK

SENIOR ACCOUNT MANAGER У BE–IT AGENCY, WORKED WITH PHILIPS, SUZIRIA GROUP, MONDELEZ, EVA, LIFECELL, OPPO, BOLT

YARYNA MARTYNYUK

CREATIVE GROUP HEAD IN MCCANN KYIV AGENCY

BOGDAN MUSIETS